MANJEI.CLUB
BRANDING
THE PROJECT
MANJEI.CLUB was born with the concept of an app whose main function is the evaluation and classification of photos taken from user to user. These photos can focus on pieces of clothing, or something more intimate, like any other part of the body.
The name “manjei” means in informal language to look, observe, evaluate with the eyes. To find an icon that represented this action, elements were joined in their simplest form, with some easily recognized pictograms.
CONSTRUCTION
COLORS
As it is a brand that makes references to desire and sensuality, the color palette must contain warm colors that have a sex appeal.
TYPOGRAPHY
For the construction of the brand, a modern font family was needed, stripped down but with good readability. All this in a non-aggressive way.
THE LOGO
For the construction of the logo, some keywords were used:
• Dialogue
• Participation
• Integration
• Positive results
• Improvements
• Satisfaction
• Quality at work
• Quality of life
BRANDING
OUTSPREAD
APP
