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LANDING PAGE SUM UP / PIX

THE PROJECT
Creation of a PIX payment system landing page for the company SUM UP. The page will be created based on UX/UI concepts such as: visibility, ergonomics, responsiveness, contrasts and accessibility.
CONSTRUCTION
COLORS
To create a younger look for the campaign, it was suggested to use a palette with more vivid colors, more organic elements and a more persona-aligned look.


TYPOGRAPHY
The font family chosen was MONTSERRAT, as it has a wide variety of styles and applications and mainly because it is part of the Google library, which can be incorporated into CSS programming.
MOODBOARD
The moodboard is an important part of the project, as it contains the inspirations for the project, with more sensorial, conceptual and photographic representations.

EXPLORATIONS
LOW FIDELITY PROTOTYPE


WIREFRAME
KEYVISUAL

LANDING PAGE
DESKTOP LANDING PAGE

RESPONSIVENESS

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