PESQUISA DE CLIMA
BRANDING
THE PROJECT
Encourage employees to spontaneously participate in the survey, evaluating and expressing their opinions sincerely, with the objective of contributing to the constant evolution of the company.
Reinforcing the importance of participation and anonymity in the process. Mainly emphasize their participation in the process of building an even better company.
CONSTRUCTION
COLORS
Grupo Iguatemi has a very staid visual identity, but the objective was to bring lightness and informality to the campaign. That's why a palette with warm colors was created, where yellow gives the tone of attention and magenta complements it in a more cheerful way.
TYPOGRAPHY
For the construction of the brand, a modern font family was needed, stripped down but with good readability. All this in a non-aggressive way.
THE LOGO
For the construction of the logo, some keywords were used:
• Dialogue
• Participation
• Integration
• Positive results
• Improvements
• Satisfaction
• Quality at work
• Quality of life
BRANDING
OUTSPREAD
DESKTOP WALLPAPER
