ANDRES ROMANO

Visual Identity

THE PROJECT

Development of the visual identity for the construction company Andres Romano. The company already had a consolidated logo in the market, but it needed a visual identity in all communication pieces.

CONSTRUCTION

COLORS

The creation of the palette is based on the tonal variations and main colors of the logo.

TYPOGRAPHY

Families of fonts with a more vertical construction were chosen, which refer to the solidity of a completed work.

SUPPORT GRAPHICS PT.1

To create an identity, two main support graphics were developed: GRID and PARALLEL LINES.

The GRID concept is based on the beginning of every project where a base is needed, such as a grid, so that you can be sure that all strokes will be drawn perfectly.

SUPPORT GRAPHICS PT.2

The PARALLEL concept consists of the completion of the work, which results in precise and well-defined lines. This graphic works as a complement to the first one and represents the end of the work.