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JANSSEN HIV CAMPAIGN
THE PROJECT
Most patients undergoing treatment for HIV abandoned treatment during the COVID-19 Pandemic. This campaign aimed to make patients aware of the importance of maintaining treatment.
CONSTRUCTION
COLORS
To create a younger look in the campaign, it was suggested to use a palette with more vivid colors, more organic elements and a more persona-aligned look.
TYPOGRAPHY
The choice of typography was based on the survey of the proto-persona, which consisted of a young audience with HIV.
THE LOGO
Another important item was the construction of a logo that could sign the campaign and be deployed in other supporting pieces.
The main idea is to put the symbol "+" as a representation of the seropositive patient and the concept of "add" more people to this cause.
KEYVISUAL
OUTSPREAD
VÍDEO WALL IN STATION TRAINS CPTM/SP
LANDING PAGE
MOBILE WALLPAPER
BUSDOOR
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